Just watched a TV ad commendably asking people to donate to the Haiti appeal.
Harrowing pictures of the aftermath of the earthquake physical damage and bewildered injured people. Then along comes the Sun logo and the voiceover asks you to donate.
My outrage and fury were sparked by small print that appeared on the TV screen that said of each pound donated, 61p would go to the fund and 39p to administration.
39p?
Has Murdoch no shame?
His multi-billion pound empire is going to make money out of people's misery on one side of the Atlantic and people's generosity and open-handedness on the other.
I call on the Sun's editor, Dominic Mohan, to withdraw the ad, apologise publicly for his boss's venal greed, and make a donation to the Disaster Relief Fund immediately.
It's the least he can do.
If I was David Cameron, and thank heavens I'm not, I'd think long and hard before accepting the support of a man, a paper, a company that has absolutely no moral compunctions.
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